"The End of Cinema: Multimedia and Technological Change"

While reading, "The End of Cinema: Multimedia and Technological Change," by Anne Friedberg, I am now aware about how technology has evolved in cinema, how it first made an effective impact, and how it is shaping films today. Anne Friedberg explains how emerging digital technologies changed cinema for the better and for the worse. There has been such a huge breakthrough that digital technology nowadays has made cinema films available to watch in just about anything that projects a screen such as television, computers, phones, etc. The chapter explains that although technology has improved and made films more accessible for people to be able to watch and enjoy, people are not experiencing the films the way in which the films should be viewed and experienced. The images are different and the style and format change on each screen an individual watches a video on. The film loses its “medium-based specificity.” Friedberg also expressed how the way films are distributed on DVD, VHS, Computer disks, are presented to the audience in completely different arranging formats. Overall, I found this chapter to be a very interesting analysis of how various technologies were tried over time and tested at massive expense through scientific endeavors.